Are you a retailer? Wondering how to actively influence your customer's purchasing strategy? How do you achieve and then maintain your status as a strategic supplier? How do you build lasting and profitable business relationships? And how do you increase opportunities for sales growth?
We are well aware that many salespeople are asking themselves the above questions. Especially at the end of the year, when there is less and less time to achieve ambitious sales plans. In the following post, we will try to suggest a solution that we believe is extremely helpful in achieving the expected results.
Getting to know the buyers' perspective
One of the most important sales barriers is unfamiliarity or insufficient knowledge of customers. Market practice shows that up to 80 per cent of sellers do not know enough about potential buyers. This makes them unable to consciously and actively influence buyers' decisions and achieve their goals.
Participating in training courses or workshops organised by experienced professional buyers provides the opportunity to gain a better understanding of buyers' expectations, as well as their purchasing profiles and supplier management policies. With the knowledge gained, the seller can understand how his offer is perceived by buyers. And this, in turn, makes him or her achieve an advantage in business negotiations, which makes it possible to achieve a competitive advantage, become a preferred supplier and ultimately increase sales.
At Eveneum, we specialise in practical solutions. That is why we have created the programme “CorpoDeal”, a workshop in which we teach salespeople to how to work out the client's strategy and define its purchasing policy. Feel free to contact us!