Training objectives
Benefits from training
Training description
Framework of training
Thematic block - communication
- A colleague opens the gate for you – relationships open doors.
- Much more patience, which translates into time planning.
- Chinese people like to give gifts, Europeans do so only occasionally. A small gift vs. a big gift – business culture.
- Communication in Europe, from the perspective of an Asian partner, is very direct.
- The role of the contract and national law in relation to the business relationship between partners.
- The importance of open, direct relationships between board members in long-term relationships in Asian cultures vs. European pragmatism and working with data and facts.
Thematic block - decision-making
Thematic block - interpersonal relationships and trust
- In Europe, law and contracts are more important than relationships and trust ("guanxi"). In China, over time, relationships can become excessive, which can even be harmful. Even when a partner is no longer behaving correctly, we still trust them.
- In Asia, business and private relationships mix and intertwine, which influences cooperation.
- When Chinese people come to an agreement, they forget about time and stop paying attention to it. Meetings may last longer than expected because the conversation is flowing well.
- Chinese people are flexible with time norms in Europe. In longer, deeper relationships, the prevailing thinking is: "You are with them the whole day, you are the most important to them." In Europe, time is seen more as a commodity and a resource.
Thematic block - approach to risk
- Asians are naturally cautious but gradually (step-by-step) take on greater risks.
- For example, Chinese companies often check the stability and policies of the government in their partner's country before making business decisions.
- Europeans focus on data and statistics – economics is often separated from business.
- In China, position holds great significance – the higher you are in the organization, the more influence you have. You cannot express a negative opinion about a superior. They prefer to listen and follow orders.
- Europe is more flexible and open. Subordinates can oppose their boss. This is particularly important in crisis management.
Trainer

Enming Zhang
Enming is a qualified specialist with 16 years of experience in international trade and procurement management, with a particular focus on Asian markets. He has extensive knowledge in building stable and long-term relationships with Far Eastern suppliers, conducting business negotiations, and coordinating complex import-export processes. Throughout his career, he has successfully supported companies in expanding their business into foreign markets, helping them optimize procurement, negotiate favorable terms, and improve logistics efficiency. With proficiency in Chinese, Polish, and English, Enming thrives in international business environments, effectively managing operations in both Asia and Europe. He holds a degree in Economics with a specialization in International Trade from Changchun University of Science and Technology, which further supports his communication and negotiation skills. His experience includes participation in international trade fairs and exhibitions, providing support to clients in business negotiations, and optimizing procurement processes with a focus on building long-term relationships with business partners.
Effective collaboration with Asian partners
Duration: 8 hours
Start time: 9:00 am
Training venue:
The final location will be adjusted to the participants needs